Blog
Outshine The OTAs: Engage Your Guests By Telling Your Hotel’s Story
Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. These OTAs are masterfully...
3 Content Marketing Hacks To Cut Your Budget Without Losing Quality
Content marketing is here to stay. In fact, it’s an industry which is predicted to reach an estimated value of $300 billion by 2019. Since content is the king of both present and future...
Facebook Marketing Is Changing: 3 Crucial Updates You Need To Know About
Following a spate of concerns about privacy and data protection, it’s safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the...
4 Powerful Blog Ideas To Drive More Bookings
Publishing new content to your hotel’s website on a regular basis is one of the best ways to rank highly in the search results pages and attract a steady stream of traffic. In fact, as much as...
High Risk SEO: The Quick Fixes That May Cost You Your Rankings
With the competition for organic traffic tougher than ever, what kind of risks are you willing to take to secure your hotel’s website a better position in the SERPs? For marketers, the...
How To Choose The Right Visual Content To Captivate Your Audience On Facebook And Instagram
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach...
How To Design Your Email Campaigns To Retain More Guests
You don’t need to hear it again: it’s easier (and cheaper) to retain a previous guest than it is to obtain a new one. And one of the most important components of retention marketing is...
The Recent Google Updates You Need To Know About
No matter how much the rest of the digital marketing landscape evolves, Google’s domination over search remains constant. As of last month, the company accounted for a whopping 90.20% of all...
How To Boost Site Speed For A Better Booking Rate
Online shoppers are notoriously impatient, in fact, even a delay as small as one second can cause a sharp decline in page views, conversions and consumer satisfaction rates. And since Google...