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3 Content Marketing Hacks That Will Cost You Time and Money
If there’s one thing marketers love it’s shortcuts or, as they’ve come to be known “hacks.” Any trick that helps boost efficiency by speeding up or streamlining a time...
2019’s Most Essential SEO Trends
With just 6 weeks of 2018 remaining, it’s definitely not too early to start looking ahead to the next year in marketing and the tactics you’ll be using to rank highly in the search...
7 Sure-Fire Tactics To Boost Your Emails Click-Through Rate
Are your email campaigns’ click-through-rates underwhelming? If so, it’s time for a rethink. Here are 7 simple but powerfully effective methods to improve your hotel’s email CTR,...
3 Overlooked SEO Tactics To Boost Your Search Strategy
Despite the “content is king” mantra we’re all sick of by now, SEO remains one of the most crucial factors when it comes to making sure your website ranks highly in the Google...
3 Marketing Trends To Watch In 2019
The evolution of the digital landscape is rapid and unstoppable. As a marketer you either adapt to emerging trends, technology and strategies or your brand gets lost in the noise. Now that 2018 is...
YouTube SEO Tips To Help You Climb The Search Rankings
Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. But as with every other form of content marketing, it’s not enough to simply create...
The 3 Online Booking Pitfalls Costing You Revenue
The ultimate aim of any hotel’s website is to wrestle traffic away from the OTA’s and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to...
How To Get Your Hotel’s Blog Content Seen By More Travellers
What’s even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. Because without a content promotion strategy built into your...
3 Ways To Drive More Email Subscribers Using Social Media
Email marketing remains one of the most effective, measurable and affordable forms of marketing. When it comes to maximising the reach of your campaigns, it’s simple: the bigger your email...