Blog
The SEO Trends Gaining Momentum In 2019
How’s your hotel’s SEO campaign shaping up in 2019? As we move into the third month of the year (already!) it’s time to recap the big search trends marketers are using to reach...
How To Use Your Hotel’s Marketing To Boost The Guest Experience
In a travel market that’s more competitive than ever, the way your hotel’s brand makes guests feel can mean the difference between winning repeat bookings or losing out to a competitor....
3 Emerging Travel Trends For 2019
Where will travel take us in the coming 11 months? From the latest advances in digital payments to ongoing concerns about data security, here are 3 of the leading trends expected to make their mark...
4 Tips To Boost Guest Loyalty In 2019
Every independent hotel wants to boost its retention rates. Loyal, repeat guests play a crucial role in driving direct bookings, increasing revenue and generating free word of mouth marketing in the...
3 Achievable Marketing Resolutions For 2019
As we ease into 2019, it’s the perfect time to turn over a new leaf (or 3) and think about your hotel’s marketing goals for the coming 12 months and the tactics, strategies and best...
Christmas is everyone’s favourite time of year!
Your eTourism team are warming up to Christmas, time to spend with family and friends, time to be grateful for what the year has brought, but also to look ahead to challenges and opportunities the...
5 Ways To Use Guest Reviews In Your Hotel’s Content
Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. When it comes to the travel industry...
5 Powerfully Effective Ways To Boost Engagement On Facebook
At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users’ friends and family over posts from brands and businesses. Frustratingly for...
How To Engage Your Guests And Drive Bookings This Holiday Season
As your guests start to plan their Christmas and New Year getaways, it’s time to plan how your hotel can capitalise on the seasonal travel market and maximise revenue this holiday season. With...