Blog
What’s In Your Terms & Conditions?
Your Terms and Conditions are a major part of the booking process, however more often than not; they aren’t given the time and attention needed to be useful. They are one of the key factors when...
Hotel Booking Attribution More Important Than Ever
The resort booking distribution process seems to get more complicated every day, and with so many platforms to keep an eye on, it’s more important than ever to understand which elements...
Facebook Introduce Private Messaging For Brands
The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new...
What do I need to know about TripAdvisor ?
TripAdvisor is one of the worlds largest independent guest review websites offering trusted advice from real travellers. Operating in 30 countries worldwide, TripAdvisor publicly displays over 60...
Facebook Premium: Big News For Your Social Media Campaign
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium...
Facebook Introduces Real Time Analytics
Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and...
Compete Study Rethinks Facebook Likes
The ‘Like’ has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the...
The New Breed Of SEO
Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.A general reliance on an old and outdated SEO process may be causing hotel brands to overlook...
Cancelling and Amending Bookings in eTourism Online
Of course, we would love if our guests never changed their minds, but the reality is they do! So how do we handle the amendments and cancellations in eTourism Online when this happens?First and...