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Why List Segmentation Is Crucial To Your Resorts Email Marketing Campaign
Social media may have stolen the limelight in recent years, but email marketing is going nowhere. Although most marketers recognise the ongoing importance of email, certain email best...
5 Reasons Why Landing Pages Are Essential For Your Resort
Landing pages have become an essential component of every business’s online marketing strategy, and your resort is no exception.As you probably already know, a landing page is a deceptively...
Video is One Simple Way to Boost Your Presence in Local Search
Appearing in local search results is pretty essential to the success of your resort’s internet marketing campaign. While there’s been lots written about the importance of Google Place...
Back To SEO Basics
What is SEO?“Search Engine Optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or...
The Value of Discounts in Online Marketing
From online vouchers to emailed discount codes, the benefits of using discounts in your online hotel marketing campaign should not be overlooked. Here’s a look at how you can use...
Facebook Offers Is Available For Your Resort
Facebook is currently testing a new feature called ‘Offers’ for ecommerce businesses which will allow companies to display coupons prominently within ads, Sponsored Stories and...
Promotions in eTourism Online
eTourism Online has a range of very powerful tools that can help you create, manage and sell your special promotions. To follow are just a few examples of what can be achieved with eTourism Online....
Keep Referrals in Mind
A referral is the natural result of excellent customer service and surpassed expectations. Since people don’t give referrals unless they are deserved, a referral is not a foregone conclusion...
How To Use Newsletter Campaigns in iLaunch
In the iLaunch Content Management System, we try to make newsletter campaigns as powerful and painless as possible. iLaunch allows you to build your contact database in a number of ways...