Blog
eTourism Introduces Automated Email Marketing Product
We've posted a number of times on the importance of using email segmentation to create highly targeted marketing campaigns for specific guests groups. Today, we are pleased to announce the...
Promoting your Specials in eTourism Online
At eTourism we are constantly looking at ways to improve how we promote specials and grow your sales. In our latest upgrade, we have added in ‘Flames’ to promote your specials in the...
How to Identify Your Guests’ Needs and Take Email Segmentation to the Next Level
We’ve already discussed the importance of using email list segmentation to categorise your contact database and create tailored email marketing campaigns that target specific guest groups. You...
Four Reasons Why Blogging is More Crucial Than Ever
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your...
Why Your Content Doesn’t Attract Links – 6 Common Blogging Mistakes To Avoid
As you have probably heard by now, “to attract links you need great content.” But defining what it is exactly that makes great content is not always so easy. Bad content, however,...
Google Snaps Up Frommer’s Deal
Nearly a year after its acquisition of restaurant review and ratings service Zagat Survey, Google has announced it is buying travel guidebook brand Frommer's. The deal will see Frommer’s...
Where To Find Images For Your Hotels Blog Posts
Including an image with your blog post is one of the best ways to catch the reader’s eye, stir their interest and make them start reading. If you are holding back from brightening up...
How Hotel Image Choice Impacts Click-Through Rates
A new study has shown that the photos hotels choose to use in their OTA booking paths have a considerable bearing on click through rates. The photo optimisation study, conducted by Intent...
New Custom URLs for your Google Plus Hotel Page
If you struggle to memorise that long string of random numbers that makes up your hotel’s Google + business page, you’ll be pleased to hear that Google is in the process of rolling out...