Blog
iLaunch’s New Functionality – Add Names to Your Subject Lines
I’m sure you’ve questioned how effective personalising an email subject line actually is. Does including something as simple as the recipient’s name really work? Well, it is...
PPC Ads and Facebook
Facebook has recently launched Sponsored Results; its own version of pay per click search ads. The new feature allows businesses to promote their brands by paying to display ads in search results...
50% of Facebook Users Value Brand Pages Over Official Websites
If you’re ever in doubt about the power of social media as a marketing tool for your hotel, here’s yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000...
Creative Email Deals That Get Results for Hotels
If you’ve noticed the click-through rates on your email marketing campaigns have taken a nose dive recently, it’s time to inject some creativity into the special promotions you’re...
Being Creative with Your Specials
What makes a special attractive and sell to your audience? That is the key question. Is it price?Is it the inclusion?Is it the way it is presented? The answer is simple, it is all of them....
What to do with your Social Media?
Social Media is really a bit of a buzz at the moment. There are a number of clients who have asked eTourism to setup Facebook and Twitter accounts on their websites for them only to ask the question...
Enhancements to Daily Booking Report
We are continually looking at ways to communicate information in a better way to our clients so that they are fully informed on their bookings. This week, on our latest release, we have upgraded our...
Keywords Meta Tags are Obsolete
Meta tags are html codes that contain your pages’ metadata. They are meant to convey additional data for use by web browsers, search engines, and the like. They are the insider information, so...
How to Boost Your Blog’s Performance Without Creating More Content
If you want to get more out of your hotel's blogging campaign, but don’t have the time to produce more content, you’ll be pleased to hear there are plenty of things you can do to...