Blog
Creating Lovable Marketing
When was the last time you heard someone say ‘I really do love being marketed to’? Probably never. If you take a moment to think about the things you love...chances are your guests feel...
Bing Incorporates 5x More Facebook Data into its Search Results
Just a few days after Facebook unveiled Graph Search, its new Bing-powered product which uses ‘Likes’ to create a personalised social search experience, Bing announced that it willnow...
Why Facebook Graph Search is Unique
As we’ve discussed in recent blogs, Facebook has recently launched Graph Search, a move that suggests the world’s favourite social network is at last getting serious about search....
6 Tips for Passing the ‘Blink Test’
Your website needs to grab visitors’ attention, communicate your message and spark the viewer’s interest...and all within the blink of an eye. This is the dreaded ‘Blink...
Opening Up – Tactics to Achieve Higher Open Rates
Pick me, pick me! It’s the endless task of trying to get subscribers to not only open your emails but also to take action. In the second half (July - December) of 2012, Unique Open Rates...
Google Analytics Gets a Makeover
Google has recently revamped the design of its Analytics interface, streamlining several features that were strewn across different tabs and making it a more coherent, easy to use product. Here is a...
9 Ways to Drive Hotel Guest Reviews Online
Guest reviews are a hugely valuable way to improve your booking rate, with research showing that 61% of internet users seek out reviews before parting with their cash online, while as many as 63%...
5 Tips Your Hotel Needs for Getting the Most Out of Facebook Graph Search
Facebook Graph Search, as we covered in a recent blog, is the latest development in social search. Unlike a traditional search engine such as Google, which traverses vast search archives to find...
Facebook Introduces Graph Search
Facebook has recently unveiled Facebook Graph Search, a new feature which demonstrates that the social network is finally getting serious about search. Facebook Graph Search uses...