Blog
5 Marketing Trends Your Resort Needs to Know About
If you want to remain ahead of your competitors you need to be constantly creating, monitoring and managing your marketing content across multiple online platforms. So how can you be sure...
10 Strategies for Better Facebook Fan Engagement
There are now over 1.15 billion Facebook users worldwide, and the typical user creates an average of 90 pieces of content a month, according to recent data from the company. With such a mass of...
The 411 on The New Facebook Insights Page
Back in July, Facebook rolled out their new and improved 'Insights' panel for business pages. Sure, managing your own Facebook business page is simple right? Well, yes, as long as you...
How to Handle Bad Reviews Online
The public’s trust takes years to win, but in the age of TripAdvisor, a single bad review can shatter even the most glowing reputation in an instant. Where the review comes from is...
SEO Update: Social Media and Search Rankings
Ever since Facebook and Twitter became an integral component of every company’s online marketing campaign, debate has raged about how far social media will overtake traditional SEO when it...
6 Ways to Master Social Customer Service
Social media has transformed the face of customer service for good. Disgruntled consumers now have more options than ever when it comes to letting you -and everyone else - know their gripes with...
3 Tips for Driving Direct Bookings that Don’t Breach OTA Rate Parity
Online Travel Agencies (OTAs) and booking channels such as Booking.com, Webjet and Wotif.com have been a boon for the hospitality industry, providing a proven conduit for filling up rooms that would...
eTourism Introduces Database Exclusion Functionality in iLaunch
If you’ve been concerned about sending email campaigns for those Winter Specials to guests who have already booked, your worries are over. Introducing iLaunch’s new ‘database exclusion’...
Achieving Greater Email Marketing
In today’s society, email marketing continues to be the most popular digital marketing channel among businesses, so it is fair to say that when you do it, you want to be doing it right....