Blog
How Does Google Define ‘Quality’ Web Content?
Over the last three years, Google has made several important changes to the way it indexes the search results page. Determined to serve up only the best, most useful results for every online query,...
How to Create Compelling Google+ Posts
With 359 million users logging in every month, Google+ is hot on Facebook’s heels as the second largest social media site in the world. And now that Google is prioritising content from the...
How To Build Your Resort’s Blog Readership
Your resort’s blog is the ideal platform to showcase your property, draw attention to interesting local events and demonstrate the more human, less corporate face of your business. By inviting...
Email Marketing – When Less is More
No doubt you’ve heard the expression ‘Less is More’ numerous times in your life. When it comes to email marketing, it is surprising to see that a number of business and property...
How to Keep Your Cool During a Social Media Crisis
Whether it’s a rogue tweet from an employee or guest negativity on Facebook, it doesn’t take much to spark a social media crisis that can leave your resort’s carefully honed...
How to Import Contacts into iLaunch
Understandably, for some newcomers of the hotel, motel and resort game, using CMS’s (Content Management Systems) can be a little daunting. Uploading, downloading, importing, exporting, it all...
SEO Health Check 2013
Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise quality, freshness and social content on the search results page. All this has...
5 Ways to Get Ahead on Google+
Google+ is still barely over two years old, but it has already claimed a total of 359 million active monthly users, ranking it behind Facebook as the second largest social media network. ...
How to Rank Highly in Local Search
Is your resort visible in Local Search? If not, you better stake your claim fast. Every month, approximately 3 billion search queries are made using local terms according to data from comScore....