Blog
How to Make Hummingbird Work for Your Resort
Last month, Google created waves in the marketing world with “Hummingbird,” its most significant algorithm change for over a decade. With the new algorithm, Google has shifted the focus...
Why Thank You Emails are a Powerful Marketing Tool
The transactional or ‘Thank You’ email is an automated message triggered when your guests make an online booking or complete a specific action such as signing up to your mailing list....
How is Google Using Your Resort’s Data?
One of the most significant changes of Google’s recent Hummingbird update is that data scraped from websites is now being displayed on the results page alongside traditional search results...
Google’s Hummingbird Update: What it Means For Your Resort
Just before its 15th birthday, Google unveiled one of its biggest and most significant algorithm overhauls yet. The update, nicknamed Hummingbird, is the search company’s latest move designed...
How to Rank Highly in Your Niche in Google
Getting specific when it comes to SEO can be a very profitable strategy. By ranking highly for keywords related to your resort’s particular niche, your website will attract higher quality...
5 Visual Social Media Tips to Try Today
What do Instagram, Flickr, Pinterest, Tumblr and even Facebook have in common? They’re all predominately visual sites, which use photos and video as their key source of content. Crucially,...
How to Optimise Your Google+ Presence for Search
When Google developed Google+, it created a SEO powerhouse designed to dominate search results above Facebook, Twitter and all other social media platforms. Want to take advantage of this domination...
Crackdown on Fake Online Reviews
Fake online hotel reviews have been around as long as the web itself, fuelled by unscrupulous marketers seeking to drive bookings, or perhaps simply trying to stay afloat in the fiercely competitive...
Pinterest Introduces Enhanced ‘Article Pins’
Visual bookmarking site Pinterest is rolling out a new type of pin aimed directly at content publishers. The new, enhanced “article pin” is designed to make it easier for users to save...