Blog
4 Marketing Resolutions for 2014
Now that we’re a few weeks into the New Year, have you stopped to think about where you’d like to take your property’s marketing campaign in the coming 11 months? Taking time to...
5 SEO Mistakes That Could Be Harming Your Search Ranking
SEO has changed radically in the last few years, but many businesses are still inadvertently limiting their ranking potential by relying on ineffective, outdated techniques that at best do nothing,...
3 Steps to Hummingbird Success
Back in September, Google unveiled Hummingbird, an algorithm adjustment which overhauled the way search results are ranked and sent waves across the marketing world. Around 90% of search inquiries...
Powerful Twitter Tips to Try Today
The most successful businesses on Twitter do much more than simply spam their followers about how great they are. They use the platform to listen to their customers, check up on the competition and...
The Hotel Photos Your Guests Most Want To See
When your guests are scouring the web for the perfect property for their next holiday, great hotel photography catches their eye and gets them daydreaming about their break. But what visuals are...
How To Use SEO To Target Niche Guest Groups
Your resort’s website is the best tool at your disposal for driving online bookings, and as you know, SEO plays a crucial role in making sure as many of your guests as possible actually land...
Facebook Timeline Contest Best Practices
Have the rules and regulations surrounding Facebook contests caused you to shy away from trying them in the past? Not long ago the social network quietly updated its promotions policy, making it...
How to Use Pinterest Place Pins to Promote Your Resort
Pinterest has just introduced a brand new way for its users to pin the things that interest them in the form of ‘Place Pins’. This new kind of pin has been designed primarily to cater...
Link Building and Social Media: Three Simple Strategies To Build Authority and Boost Your Search
If you want to dominate search results, you need to make sure your main social profiles and pages, as well as your website itself, rank highly. One of the best ways to help these pages climb the...