Blog
How Will Google Glass Change Online Marketing?
Google’s innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it’s time to start thinking about how...
4 Local Tips for SEO Success
We all know that optimising your website’s content and design is a key component of any successful SEO strategy. But it’s also possible to dominate the search rankings with off-site...
5 Lessons To Learn From Facebook’s Insights Tool
How much does your social media community really like you? Facebook’s Insight platform for businesses can help you find out. The feature offers a range of data that can help you assess...
How Do Hotels Maximise Engagement on Facebook?
What do hotels and resorts need to do to get the best results on Facebook? New research from Inside Facebook offers a couple of interesting insights. The study looked at the Facebook...
Beyond Google Part 2: SEO for Bing and Yahoo vs. Google
If, following our recent blog post about Yahoo, Bing and SEO, you’ve decided to go ahead and dedicate a little more time to these ‘alternative’ search engines, this is the post for...
Beyond Google Part 1: Why You Should Include Yahoo and Bing in Your Resort’s SEO Strategy
When you hear the words “search engine,” what’s the first name you think of? Chances are your answer is Google, and with good reason. The company has become synonymous with search,...
Expedia Penalised Over Possible Paid Link Scheme
Speculation is rife that Expedia has been penalised by Google, losing an estimated 25% in its search visibility. It is thought that the search giant has come down hard on the major travel website...
Mobile SEO Best Practices for 2014
A recent study by Google and Nielsen has revealed that almost three quarters of mobile users make enquiries using a search engine when using their devices to complete a purchase. It therefore goes...
How to Moderate Your Blog Comments
Maintaining a blog isn’t just about writing great content; it’s about encouraging a dialogue with your audience. The comments section is the ideal place to encourage your guests to share...