Blog
How To Retain More Guests Through Post-Booking Email Engagement
It’s less difficult, and less expensive, to generate a booking from an existing guest than it is to convert someone new, yet this simple fact often gets overlooked in the race to reach a wider...
Hotel Finder, Paid Ads And The Future of Hotel SERP Listings
Google’s accommodation search and comparison service Hotel Finder is slowly but surely gaining momentum in the US, and will create another valuable opportunity for you to promote your resort...
Time For Some Social Media Housekeeping?
The world of social media is constantly evolving, and most of us are just trying to keep pace with a steady stream of fresh content to engage our fans. But although focusing on the message is vital...
3 Simple Ways to Generate More Guest Reviews
You know that positive guest reviews are essential to your property’s success, and as we covered in a recent post, the public is becoming increasingly savvy when it comes to spotting...
How To Involve Your Guests in Your Visual Marketing Campaign
Photos are one of the most effective tools out there for increasing traffic and driving shares, and now that almost everyone has a Smartphone in their pocket, there’s no need to do all the...
New Research Into Travel Reviews: Spotting Fakes and Making Decisions Online
How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they still form a crucial component of the booking process? A new study from ITB...
Google Hotel Finder: Another Look Two Years On
Towards the end of 2012, Google began rolling out its one-stop accommodation planning tool Hotel Finder into standard search results worldwide. Two years on, let’s take a closer look at how...
Dead or Just Different? The Evolution of SEO
Almost every year, the same message can be heard resonating from marketing circles: SEO is officially “dead” or at least changed so fundamentally that it’s completely...
5 Vital Email Newsletter Metrics You Need To Stay on Top Of
Sending out an email newsletter is a great way to stay in regular contact with your guests, alert them to new offers, increase engagement and drive booking rates, but if you’re not staying on...