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3 Bad Marketing Habits It’s Time To Break
Running a successful online marketing campaign is pretty demanding. Most of us are juggling multiple social media accounts, scheduling new content, creating email campaigns, optimising for Google,...
3 Reasons Your Guests Are Unsubscribing From Your Mailing List
With most people receiving around 81 emails a day, the average inbox is a pretty crowded place. Sending out highly targeted, carefully crafted messages that offer real value to your guests is...
How To Run Action-Orientated Campaigns On Social Media
The power social media and blogs have to raise brand awareness is no longer disputed, but what about their power to inspire action? What is the value of all those impressions if your guests...
How To Protect Your Reputation Online
Reviews have an immense impact on your online reputation and a knock-on effect on booking rates. According to recent research from TripAdvisor, as many as 93% of travellers around the world say...
3 Quick SEO Tricks For Your Google+ Page
As we discussed in a recent blog, Google+ looks certain to grow and grow as Google seeks to incorporate the social platform into all its most popular products. Now that Google+ is still relatively...
3 Social Media ‘Rules’ You Can Afford To Break
Some rules are made to be broken, and social media rules are no exception. That’s not to say you should let chaos reign on your account, but if you’re sticking to the following code of...
Why Your Resort Needs To Invest in Google+
With 29 million unique visitors on desktop every month, and 41 million on Smartphones, Google+ has doubled in size year over year. Despite these figures, it’s still a relatively small social...
The 3 Building Blocks To Facebook Success
Even now that most of us have had a few years practice, keeping on top of Facebook marketing can be a challenge. Sometimes it helps to go back to basics and remind yourself of a few of the best...
How To Use Analytics Data To Build Your Guest Personas
Engaging with your audience is all about knowing your audience. By using data drawn from Google Analytics, you can find out the key information you need to create strong guest personas for your...