Blog
Are You Ready For Google’s Mobile Search Update?
As you’ve probably heard, Google recently made an announcement stating its intention to use mobile-friendliness as a ranking signal from April this year. In case you still needed it, this news...
How To Drive More Social Shares For Your Website Content
Want to reach a wider audience with your resort’s website content? All it takes is a few simple steps to maximise the appeal of your site’s content and facilitate quick and easy sharing...
3 SEO Strategies to Try Right Now
SEO has come a long way. Following the Hummingbird algorithm update of 2013, Google has been placing less value on keyword matching, focusing instead on context, uniqueness and quality in an attempt...
Marketing Tasks To Boost Your ROI in 2015
However many marketing goals you’ve made for 2015, chances are increasing the number of bookings made directly through your website, growing your online audience and increasing guest...
How To Excel at Social Customer Service
More and more of your guests are taking to social media to make enquiries, leave glowing reviews and also, inevitably, to make their views known when their holidays failed to live up to...
10 Content Marketing Tips You Need To Know
Content marketing is one of the most important ways to catch your guests’ attention and drive more bookings online. It’s also one of the most difficult skills to master. If you know you...
How To Reduce Your Email Bounce Rate
A high bounce rate is bad news for any email marketing campaign. Not only does it mean a high percentage of your messaging is not reaching the people it’s meant to, it can also tarnish your...
How To Create Quality Content – A Simple 5 Point Checklist
In the past couple of years, Google has put a big emphasis on the link between “quality content” and ranking highly in the search results. But what exactly does quality content look...
Creative Ideas to Capitalise On Valentine’s Day
Valentine’s Day happens this weekend, and according to some experts, the emotionally-charged occasion is second only to Christmas when it comes to consumer spending. If you haven’t yet...