Blog
Want to Create Great Content? 6 Things To Check Before You Hit Publish
In a bid to climb the search rankings and attract more customers to their websites, businesses are creating more content than ever before. But although publishing lots of new content to your...
4 Hotel Website Best Practices To Drive Bookings
Travel shoppers visit your hotel’s website to learn about your property and get a feel for the holiday experience you offer. In today’s digital age, it’s the virtual ‘front...
5 Ways To Improve Your Hotel’s Search Presence
Search engines, and particularly Google, remain one of your guests’ favourite tools for researching and planning their breaks online. This means creating and maintaining an effective SEO...
How To Create Facebook Photo Posts That Generate Results
Image-based posts are some of the best performing types of content when it comes to driving likes, comments, shares and click-throughs on Facebook. Are your resort’s image posts performing as...
How To Succeed at SEO: Optimise For Your Guests First, Searchbots Second
Search engines have come a long way since the early days of the internet, which means search marketers have had to change their game plans quite drastically in their attempts to master them....
Boost Your Facebook Posts With Audience Insights
Are you trying to boost your hotel’s Facebook engagement rates? If so, you’ll need to get familiar with Facebook Audience Insights. The tool offers a treasure trove of demographic...
New eTourism Online Functionality: CTD & CTA
eTourism has released a new update to our market leading reservations software eTourism Online. We have built a “Closed to Arrival” (CTA) and a “Closed to Departure” (CTD) functionality to enable...
A Quick Guide To Bidding By Facebook CPC
Last month Facebook made some adjustments to the way they calculate cost-per-click (CPC) on their ad platform. Following the changes, the social media company will no longer include all click...
New eTourism Online Functionality: – Advanced Purchase & Non-Refundable Rates
Advanced Purchase & Non-Refundable Rates Due to popular demand - eTourism is pleased to announce that we have now created 2 new pieces of functionality to assist in selling your rooms online....