Blog
The 5 Crucial Email Marketing Mistakes Your Hotel Needs to Avoid
Email marketing allows you to deliver targeted messaging to countless guests all over the world at a low cost, and at a time that suits both you and them. But if you want to compete against some of...
3 Tips For Better Video Marketing on Social Media
Almost 90% of businesses say that video is now part of their social media mix, but succeeding at this relatively new form of online marketing comes with its own set of challenges. Paying attention...
How To Fight Back Against OTAs By Improving User Experience
Online Travel Agencies can get your property’s name in front of a huge market of travellers, drive last minute bookings and fill rooms that might otherwise go empty. But this increased...
3 Powerful Tips To Boost Your Hotel’s Blog Search Rankings
Blogging is one of the most reliable ways to drive a steady flow of organic traffic to your hotel’s website. If you regularly publish relevant, high quality blog articles, it will increase...
5 Free Ways to Boost Your Hotel’s Engagement Rates on Social Media
With the number of social media users now at 1.82 billion worldwide, it goes without saying that maintaining an active presence on the most popular networks is an essential component of your...
How To Optimise Your Hotel’s Content For Your Guests and Google
As you’re probably aware, SEO is far from dead. In fact, it’s still absolutely crucial if you want to get your property discovered by your guests and drive lots of bookings online. But...
Want to Reduce Your Bounce Rate? Try These 5 Powerful Steps
If you regularly check in on your Google Analytics data to see how your resort’s website is performing (as you should), you’re probably keeping an eye on your Bounce Rate. This much...
4 SEO Trends for 2016
Whatever other marketing tactics come and go in the coming 12 months, SEO is here to stay. Recent stats show that an average of 12 billion online searches are made every month, and that’s just...
3 Ways To Excel at Content Marketing in 2016
We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel’s content marketing campaign. That’s because maybe above every...