Blog
6 Rules For Facebook Cover Photos That Convert
What’s the first thing people look at when they arrive on your hotel’s Facebook page? You got it – it’s your Facebook cover photo. Since it's probably the most noticeable...
5 Simple Hacks For Better Content Marketing
Content marketing can be time consuming, but it doesn’t have to be a chore. From email marketing tips to boosting your blog and optimising your website content, these 5 simple hacks will help...
4 Ways To Climb The Popularity Ranking On TripAdvisor
The TripAdvisor Popularity Ranking ranks hotels and other businesses based on the number, quality and freshness of their reviews. The more ‘popular’ a hotel is based on these factors,...
How To Rev Up Your Website’s Selling Power For More Direct Bookings
The ultimate aim of every hotel’s online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel...
7 Great Topic Ideas For Your Next Blog Post
Running a blog can be time-consuming, but it remains one of the best ways to attract a steady stream of traffic to your website, win points with Google and strengthen your relationship with your...
5 TripAdvisor Tips To Try Now
As every hotelier concerned with their online reputation knows, there is no site more powerful- and potentially damaging- than TripAdvisor. Now more than 16 years old, the platform has become the...
How To Create Compelling Videos For Social Media Without Blowing Your Marketing Budget
Adding videos to your hotel’s social media mix is a great way to generate likes and shares, expand your reach and drive traffic back to your website. Creating this kind of content...
4 Powerful Ways to Protect Your Search Rankings
Driving a steady flow of relevant traffic to your hotel website is integral to the success of your entire digital marketing campaign. If you don’t have online travellers landing on your...
Why Personalized Content is Key To More Direct Bookings
If you want to stand out from your competitors and ensure your marketing messages resonate with the right people at the right time, it’s essential to get personal. In today’s blog,...