Blog
5 Factors That May Be Costing You Your Organic Traffic
If you keep an eye on your website’s analytic data, you’ll have probably noticed your organic traffic fluctuates from time to time. While delving into Google Analytics and Search Console...
How To Use Social Analytics To Take Your Facebook Campaigns To The Next Level
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use...
5 Tips For Preparing For Your Hotel’s Professional Photo Shoot
If you want to maximise your hotel’s online bookings, one of the most important elements to get right is your website photography. Industry research has revealed that travel shoppers are up to...
3 Email Marketing Tips To Engage and Excite Your Subscribers
Building a sizeable contact database is the first step of any email marketing campaign and it’s perhaps the task that gets talked about the most. If you actually want to drive results though,...
5 Key Trends That Will Shape Your Social Media Marketing In 2017
Social media is in a constant state of flux, so what’s next? There are obvious answers: new apps, new networks, a continuing move towards The Internet of Things and the increasing prevalence...
Why Persona Research is Key To Better Content Marketing
Today’s travellers expect to be more than just another name on your hotel’s contact list; they want a personalised marketing experience tailored to their individual needs and...
5 Winning Social Media Habits To Steal From The World’s Best Marketers
When starting out on social media, most hoteliers approach content creation from their property’s perspective, focusing on creating posts that show off all their great facilities, offers and...
6 Steps To a Better Google Ranking
93% of all online experiences begin with a query typed into a search engine. SEO is all about helping Google and the other search engines understand how your website is likely to be a relevant and...
5 Tips To Boost Your Social Shares
Do you want to expand your hotel’s social reach? Then you need to drive more shares. Generating lots of shares is key to building your brand, driving engagement and making sure your content...