Blog
5 ‘Must Haves’ Of A Hotel Blog That Converts
Now that almost every brand under the sun has its own blog, businesses have to work harder than ever to ensure their content gets read and even more importantly, that it actually converts. Although...
How To Protect Your Hotel’s Online Reputation
Since around 77% of travel consumers will check the feedback of other travellers before booking a hotel online, reviews have the powerful ability to pull in your guests in big numbers – or...
The Rise Of The Staycation: 5 Ways To Market To Domestic Guests
Whether it’s down to the cost of international travel, safety concerns amidst terrorist threats or changing visa regulations, holidays closer to home are more popular than ever. The rise of...
4 Video Marketing Tips To Maximise Views and Engagement
Are you using videos as part of your hotel’s social media marketing mix? If not, you really should be, since visual content routinely drives more engagement than text posts across each of the...
Is Your Hotel’s Content Mobile Friendly? 3 Key Areas To Check
Whether your target guests are young or retired, married or single, smartphones are their constant companions. The soaring popularity of smartphones across all demographics resulted in mobile...
7 Simple Tactics To Boost Social Media Engagement
Whatever the demographic makeup of your guests, it’s safe to say that many of them live out a large portion of their lives on social media – posting holiday selfies, catching up with...
6 Ways To Find Out More About Your Guests
One of the fundamental rules of marketing is this: you need to understand your audience, inside out. Without this knowledge, how can you expect to create effective strategies to reach your audience...
3 Ways To Boost Traffic To Your Hotel Website
With so many other hotels and resorts vying for your guests’ attention, one of the biggest challenges of any property’s online marketing campaign is how to drive a steady stream of...
6 Marketing Mistakes Your Millennial Guests Hate
Tech-savvy, socially aware and hyper-connected, millennials can be a difficult nut to crack. However, since they represent such a lucrative market, it’s essential to get on the right side of...