Blog
Keyword Research 101: How To Uncover New Key Search Terms For Your Hotel
Choosing the right words to rank for can make or break the success of your hotel’s PPC campaigns. By taking time to conduct research into the market’s demand for certain keywords and...
It’s Time To Start Thinking About Your Christmas Social Campaigns
It’s approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers, that means it’s time to at least start to spare a thought towards this...
5 Tips To Improve Your Social Media Community Management
Social media marketing is about promoting your brand and getting word out there about your hotel, but it’s also about nurturing your audience. With the right care and management, your social...
6 Simple and Powerful Tactics To Boost Email Click-Through Rates
Maintaining a high click-through rate is essential if you want your hotel’s marketing campaign to do what is actually designed to: drive website traffic and generate bookings. If you’ve...
The Common Blogging Mistakes You Cannot Afford To Make
Blogging is a great way to differentiate yourself from the competition, establish yourself as an authority in the eyes of Google, climb the search rankings and engage your guests. Unfortunately,...
4 Ways To Retain More Guests (Without Loyalty Programs)
Large chain hotels have been using carefully designed loyalty programs for decades, and the OTAs have followed suit with their own discounts and promos designed to retain more guests. Yet, for small...
DIY Video Content: How To Make Engaging Hotel Videos Without Blowing Your Budget
There are few better ways to show off the unique vibe of your hotel than a professionally shot video. Surpassing static image and text in terms of emotional connection, video has the unique ability...
How To Use Google Analytics To Supercharge Your Social Media Strategy
If you want to market effectively, you’ve got to know who you’re marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform...
The 3 Burning Questions Your Guests Ask Before Reading Your Content
Do you know how long it takes the average reader to decide whether your hotel’s content is worth the effort? Roughly 15 seconds. But what exactly runs through your audience’s mind in...