Blog
How To Improve Your Website’s Bounce Rate (and Drive More Bookings)
Representing the percentage of visitors who land on your website only to leave before checking out any other page, bounce rate is one of the few metrics you really don’t want to increase. A...
How To Climb The YouTube Search Results By Boosting Your Videos’ Watch Time
Increasing the amount of time guests spend watching your hotel’s YouTube videos not only ensures that more of your content gets viewed, it helps it get discovered by an even wider audience....
3 SEO Best Practices To Try Right Now
Responsible for delivering holiday planning travellers directly to your website, SEO is one of the most important components of your hotel’s online strategy. Unfortunately, it’s also one...
How To Incorporate Guest Feedback Into Your Hotel’s Marketing Strategy
Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world...
Check These 5 Things Before Hitting ‘Send’ On Your Hotel’s Next Email Marketing Campaign
Since sending out any email - let alone an important bulk marketing mail out - is an irreversible process, you have just one shot to get it right. In today’s post, we’ll look at some of...
How To Push Your Hotel’s Blog Posts Up The Search Rankings
It’s something we all know by now: if you want to get found by your guests, you’ve got to make it to page one of Google search results. But getting there isn’t easy. If you want to...
6 Crucial Questions To Guide Your Social Media Strategy
Social media has been a core component of every brand’s online strategy for years now, but as the world of networks and apps continues to evolve, competition for your audience’s...
5 Ways To Challenge The Dominance Of The OTAs
For most hotels, online travel agents are a necessary evil. Like it or not, they’re the first port of call for most travellers researching their breaks online, and if your property is not...
How To Use Video Content To Boost Guest Engagement And Drive Bookings
If you really want to capture your audience’s attention online, you need to add video to your marketing mix. Few other forms of content have the power to excite and inspire your guests so...