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How To Use Blogging To Climb The Search Rankings
With the continuing dominance of the OTAs and an ever more competitive online travel market, climbing to a prominent position in the search rankings is more challenging than ever. It takes an...
What Is Facebook’s Trip Consideration? And Is It Worth Your Investment?
Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and travel brands...
How To Get The Most From A Professional Photography Shoot At Your Hotel
In an industry that’s all about creating aspirational experiences, images sell better than words ever can. Investing time and resources to ensure your website features carefully selected, high...
How To Boost Your Website’s Conversion Power Using Social Proof
Few can dispute the importance of social proof in the travel industry. When planning their breaks, almost all online holiday planners are influenced by the opinions of other travellers when it comes...
How To Encourage More Millennial Travellers To Book Direct
At a time when older generations are tightening their purse strings, adventure-hungry millennials are spending more on travel than ever. Unsurprisingly, it’s OTAs that are seeing most of this...
5 Quick And Simple Tips For Driving More Blog Traffic
It happens to anyone who produces content regularly. You spend time and effort crafting what you think is the perfect blog post, carefully optimised with the right keywords to rank highly in the...
Are Your Guests Suffering From Social Media Fatigue?
Ever feel like you’re reaching social media overload? You’re not alone. More and more people are reporting dissatisfaction with the impact social platforms have on their lives....
True Or False: Social Signals Impact Search Results
It has been a debate in digital marketing for a while now: do social signals impact search ranking? While the jury is still out for many on the issue, Google’s Matt Cutts has said that a...
3 Outdated SEO Tactics It’s Time To Drop
We’re all familiar with the stats by now: 75% of Google users won’t bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot will get you almost...