What is your hotel’s digital reputation? Online reputation management (ORM) is all about proactively influencing...
How To Use Social Media As An Online Reputation Management Tool
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Posts Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
How The TripAdvisor Algorithm Works and How To Boost Your Ranking
No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just...
How To Use SEO Data To Boost Your Hotel’s Content Campaigns
Most hotel marketers are aware by now that producing high quality content on a regular basis plays an integral role in...
The 5 Social Media Trends Ruling 2018
Social media is constantly evolving, and it’s crucial that your hotel’s marketing campaigns keep up or...
Want To Drive More Bookings? Sell Experiences, Not Rooms
What motivates travellers and inspires them to book? In the crucial early stages of travel planning it’s not...
How To Drive More Bookings With Facebook Website Custom Audiences
Facebook custom audiences allow you to target groups of people who have visited your hotel’s website and...
5 Simple Tips For Successful Video Marketing
From news to YouTube tutorials, Snaps to Instagram Stories, Vine and endless cat clips, video is the most popular form...
How To Design A Mobile Experience That Generates Conversions
As holiday browsing and booking increasingly takes place across multiple channels, offering travel shoppers a seamless...
Want To Boost Direct Bookings? Steal A Trick Or Two From The OTAs
The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying...