Blog
Are Your Guests Suffering From Social Media Fatigue?
Ever feel like you’re reaching social media overload? You’re not alone. More and more people are reporting dissatisfaction with the impact social platforms have on their lives....
True Or False: Social Signals Impact Search Results
It has been a debate in digital marketing for a while now: do social signals impact search ranking? While the jury is still out for many on the issue, Google’s Matt Cutts has said that a...
3 Outdated SEO Tactics It’s Time To Drop
We’re all familiar with the stats by now: 75% of Google users won’t bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot will get you almost...
How To Capture Leads And Drive Bookings Using Your Facebook Cover Image
It’s getting more and more difficult for businesses to get their social content seen by the right audience on Facebook. Brands invest time and resources in creating great posts and building a...
3 Email Marketing Trends To Look Out For In 2018
2017 was another important year for email marketing. Despite the rise of social media, email remains the preferred choice for brand contact for 72% of consumers, according to Litmus’ State of...
How Video Content Can Powerfully Boost Your Hotel’s SEO Efforts
Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an emphasis...
Your 5 Social Media Priorities For 2018
2017 has been another huge year for social media. Twitter boosted its character limit, live video streams are everywhere and Snapchat’s popularity shows no signs of waning. With just over a...
Give These Outdated Content Marketing Strategies The Slip in 2018
The online marketing industry is constantly evolving, and the cycle from “next big tactic” to waste of time moves pretty fast. If you’re using any of the content marketing...
How To Win At Your Hotel’s Email Marketing Strategy This Christmas
Out of all the tactics marketers will put into action to compete for their audience’s attention this holiday season, email marketing continues to be one of the most important. If you want to...