Blog
What Is High Quality Content?
Every marketer out there has heard about the importance of publishing “quality” content by now. But the definition of quality is open to definition and varies wildly by brand and...
3 Tips For Irresistible Calls To Action
No matter what stage of the holiday planning journey they’re at, when guests land on your hotel’s website, you want them to complete an action. Sign up for your property’s email...
Is Your Hotel’s Website Optimised For Voice Search?
Whether you prefer Siri, Cortana, Alexa or Google Voice Search, there’s no denying that speech recognition technology has taken off. It’s no surprise the trend has gained momentum: voice...
How To Use Social Media As An Online Reputation Management Tool
What is your hotel’s digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to...
How The TripAdvisor Algorithm Works and How To Boost Your Ranking
No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a massive 95% of guests browse the...
How To Use SEO Data To Boost Your Hotel’s Content Campaigns
Most hotel marketers are aware by now that producing high quality content on a regular basis plays an integral role in getting noticed by the right people online. But without the right research to...
The 5 Social Media Trends Ruling 2018
Social media is constantly evolving, and it’s crucial that your hotel’s marketing campaigns keep up or else risk falling flat. No matter what kind of technology you have in place, if the...
Want To Drive More Bookings? Sell Experiences, Not Rooms
What motivates travellers and inspires them to book? In the crucial early stages of travel planning it’s not amenities, room sizes and air conditioning, but the prospect of exciting and...
How To Drive More Bookings With Facebook Website Custom Audiences
Facebook custom audiences allow you to target groups of people who have visited your hotel’s website and performed (or not performed) certain actions while browsing it. It’s a great tool...