Setting up a business profile for your hotel on social media is ridiculously quick and simple. Getting noticed by the right audience and expanding your reach until you’re consistently driving a steady stream of social traffic to your website is not always so easy.
To help you out, in today’s post we’ll take a look at 3 fast but powerful hacks to explode your social media growth.
1. Tell Your Hotel’s Brand Story
These days, consumers have little time or love for overly corporate, salesy brands. They want personality, humour and pizzazz.
One of the most effective ways to show personality and get noticed in your guests’ newsfeeds is to tell your hotel’s story. Instead of simply selling to your audience, tell the story of your property and the people that work and stay there and you’ll garner trust and most importantly evoke emotion in your guests.
Consider telling your authentic brand story by sharing facts about the conception of your brand, the kind of holidays your guests have with you, and the special moments they experience. You could also create a video showing guests enjoying their breaks and featuring brief interviews both with them and passionate members of staff who clearly love what they do.
2. Make A Meme
If you’ve been active on social media and indeed, the internet, for a while, you already know that one of the content types that can be relied on to spread like wildlife is the meme. They’re visual in nature, humorous and most importantly, extremely shareable.
So, how can your hotel jump on the meme bandwagon? Pretty easily actually. Simply upload an eye-catching image of your choosing with a funny caption and Meme Generator will do the building bit for you.
If you’re not feeling creative, using well recognised existing memes is a great way to tap into social media conversations and hashtags without much effort on your part.
3. Jump On The Video Bandwagon
As you should know by now, visual content, and particularly video, is one of the best ways to engage, inspire and entertain your social audience. In fact, recent research shows that 64% of consumers are more likely to part with their cash after watching a brand’s video online.
There are almost countless different video types you can draw on to catch your audience’s attention, from tours, to interviews with your guests, staff, “a day in the life” behind the scenes of your hotel video, and much more. Whatever type you opt for, if you put some care into your video’s production, you’re likely to generate far more engagement than you would with a text post alone.
More than any other marketing channel, social media is your opportunity to give your hotel a human face. Do so successfully and your audience and engagement rates will thank you.
What are you doing to show your hotel’s personality and grow your social media audience? Let us know in the comments below!
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