Blog
eTourism Unveils New Website, Revolutionising Digital Marketing for Hotels & Resorts
February 5, 2025 – eTourism, a leader in performance-based digital marketing for hotels, resorts, and serviced apartments, has officially launched its brand-new website: www.etourism.com.au. The...
Koko Broadbeach Launches High-Performance Website & Digital Marketing Strategy with eTourism
Broadbeach, QLD – January 14, 2025 – Koko Broadbeach has officially launched a high-converting website and a strategic digital marketing initiative aimed at increasing direct bookings and reducing...
How Digital Marketing for Hotels Can Increase Direct Bookings & Reduce OTA Reliance
The OTA Problem: Why Hotels Are Losing Direct Bookings For many hotels, online travel agencies (OTAs) like Booking.com and Expedia are both a blessing and a curse. While they bring in bookings, they...
The Use of Universal Analytics Ends in July 2023
Google Announced on March 16, 2022, that it will discontinue Universal Analytics (GA3) on July 1st, 2023. So if you decide not to switch to GA4 then your current Google Analytics tracking would...
How to Register a .au Domain for your Hotel before it’s Too Late!
The introduction of the .au domain is the most significant innovation since the launch of com.au in 1986. It provides Australians with a more memorable and shorter web address that is easier to...
What Every Hotelier Should Know About Online Reputation Management
Any hotel's priority is to satisfy its customers. However, a business's online reputation occasionally suffers even with the best customer service. Suppose a hotel guest posts a bad or fake...
Should SEO be the focus of your marketing campaign in 2022?
A lot has changed in the digital marketing space in the last year. Updates to social media platforms and advertising, new media platforms becoming increasingly popular, and changes in how online...
Search Engine Optimisation (SEO) for Hotels in 2022
What is SEO Search engine optimisation or SEO is the process of looking at your hotel website, and seeing what can be improved, changed, or added so that it is more likely to appear in the top...
Digital Marketing Essentials for Hotels & Resorts
The world is different to how it was even just 5 years ago. Previously, just having a website or local business listing could get your hotel or resort bookings. Now you may be finding out that the...