If there’s one thing marketers love it’s shortcuts or, as they’ve come to be known “hacks.” Any trick that helps boost efficiency by speeding up or streamlining a time consuming and boring task is bound to win points, but while some of...
With just 6 weeks of 2018 remaining, it’s definitely not too early to start looking ahead to the next year in marketing and the tactics you’ll be using to rank highly in the search results pages and maximise traffic to your hotel’s website in the...
Are your email campaigns’ click-through-rates underwhelming? If so, it’s time for a rethink. Here are 7 simple but powerfully effective methods to improve your hotel’s email CTR, so you can boost levels of engagement and drive more guests back to...
Despite the “content is king” mantra we’re all sick of by now, SEO remains one of the most crucial factors when it comes to making sure your website ranks highly in the Google SERPs and gets clicked on by your guests. But with the digital landscape...
The evolution of the digital landscape is rapid and unstoppable. As a marketer you either adapt to emerging trends, technology and strategies or your brand gets lost in the noise. Now that 2018 is drawing to a close, it’s a good time to look ahead to the coming...
Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. But as with every other form of content marketing, it’s not enough to simply create high quality videos, you’ve got to stick to a range of best...
The ultimate aim of any hotel’s website is to wrestle traffic away from the OTA’s and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to their websites only to fall at the final hurdle. If you’re seeing...
What’s even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. Because without a content promotion strategy built into your blogging campaigns, even the best, most carefully crafted and...
Email marketing remains one of the most effective, measurable and affordable forms of marketing. When it comes to maximising the reach of your campaigns, it’s simple: the bigger your email subscriber list, the more opportunities you have to engage guests and...