It happens to anyone who produces content regularly. You spend time and effort crafting what you think is the perfect blog post, carefully optimised with the right keywords to rank highly in the SERPs. You post on social media to promote your blog and alert guests on...
Ever feel like you’re reaching social media overload? You’re not alone. More and more people are reporting dissatisfaction with the impact social platforms have on their lives. They’re a great way to stay in the loop with family and friends sure, but...
It has been a debate in digital marketing for a while now: do social signals impact search ranking? While the jury is still out for many on the issue, Google’s Matt Cutts has said that a brand’s social presence is part of the overall mix of search ranking...
We’re all familiar with the stats by now: 75% of Google users won’t bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot will get you almost 33% of the clicks. Basically, getting to the first page of search...
It’s getting more and more difficult for businesses to get their social content seen by the right audience on Facebook. Brands invest time and resources in creating great posts and building a fan base, but shockingly, as much as 90% of these carefully crafted...
2017 was another important year for email marketing. Despite the rise of social media, email remains the preferred choice for brand contact for 72% of consumers, according to Litmus’ State of Email study. But email, just like every other kind of marketing, is...
Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an emphasis on creating the best possible user experience, and video content has...
2017 has been another huge year for social media. Twitter boosted its character limit, live video streams are everywhere and Snapchat’s popularity shows no signs of waning. With just over a week of the year left, your thoughts may already have turned to your...
The online marketing industry is constantly evolving, and the cycle from “next big tactic” to waste of time moves pretty fast. If you’re using any of the content marketing strategies listed below, it’s time for a fresh approach. 1. Generic,...