From news to YouTube tutorials, Snaps to Instagram Stories, Vine and endless cat clips, video is the most popular form of content on the internet. In fact, it’s expected to account for as much as 82% of all internet traffic by 2021. For marketers, video...
As holiday browsing and booking increasingly takes place across multiple channels, offering travel shoppers a seamless experience across all devices has become absolutely essential. In the move towards mobile-friendliness, implementing responsive design to ensure your...
The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do it? Beside the obvious factor of low rates, one of the key reasons for the success of the...
With the continuing dominance of the OTAs and an ever more competitive online travel market, climbing to a prominent position in the search rankings is more challenging than ever. It takes an ongoing, committed SEO strategy to secure and maintain a high ranking in the...
Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and travel brands reach consumers at the early stages of the holiday planning process....
In an industry that’s all about creating aspirational experiences, images sell better than words ever can. Investing time and resources to ensure your website features carefully selected, high quality photos of your hotel will pay dividends when it comes to...
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Few can dispute the importance of social proof in the travel industry. When planning their breaks, almost all online holiday planners are influenced by the opinions of other travellers when it comes to choosing where to travel and stay. While review sites like...
At a time when older generations are tightening their purse strings, adventure-hungry millennials are spending more on travel than ever. Unsurprisingly, it’s OTAs that are seeing most of this increased spending, with data revealing that more than 50% of...