February 5, 2025 – eTourism, a leader in performance-based digital marketing for hotels, resorts, and serviced apartments, has officially launched its brand-new website: www.etourism.com.au. The redesigned platform offers enhanced user experience, cutting-edge digital...
Broadbeach, QLD – January 14, 2025 – Koko Broadbeach has officially launched a high-converting website and a strategic digital marketing initiative aimed at increasing direct bookings and reducing reliance on online travel agencies (OTAs). Partnering with eTourism,...
Google Announced on March 16, 2022, that it will discontinue Universal Analytics (GA3) on July 1st, 2023. So if you decide not to switch to GA4 then your current Google Analytics tracking would automatically stop working after July 1, 2023. And to make matter worse,...
The introduction of the .au domain is the most significant innovation since the launch of com.au in 1986. It provides Australians with a more memorable and shorter web address that is easier to brand and promote. Recently, there have been talks about making .au the de...
Any hotel's priority is to satisfy its customers. However, a business's online reputation occasionally suffers even with the best customer service. Suppose a hotel guest posts a bad or fake review online for everyone to see. Or, even worse, a negative media...
A lot has changed in the digital marketing space in the last year. Updates to social media platforms and advertising, new media platforms becoming increasingly popular, and changes in how online users behave and engage, are just the tip of the iceberg. With exciting...
What is SEO Search engine optimisation or SEO is the process of looking at your hotel website, and seeing what can be improved, changed, or added so that it is more likely to appear in the top results in a search engine. Whether the user is searching on Google, Bing,...