Bryan Marsh Archive

Putting Our Money Where Our Mouth Is The digital marketing industry is flooded with agencies that promise the world but charge you by the hour regardless of results. They talk about strategies, engagement, and traffic—but what about actual direct bookings and revenue?...

The OTA Problem: Why Hotels Are Losing Direct Bookings For many hotels, online travel agencies (OTAs) like Booking.com and Expedia are both a blessing and a curse. While they bring in bookings, they also charge high commissions (15-25%) and actively compete for your...