Email marketing remains one of the most effective, measurable and affordable forms of marketing. When it comes to maximising the reach of your campaigns, it’s simple: the bigger your email subscriber list, the more opportunities you have to engage guests and...
Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. These OTAs are masterfully designed to convert holiday browsers into room bookers within just a few...
Content marketing is here to stay. In fact, it’s an industry which is predicted to reach an estimated value of $300 billion by 2019. Since content is the king of both present and future digital marketing, it’s no surprise that marketers are spending a...
Following a spate of concerns about privacy and data protection, it’s safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the social network is once again marking their dedication to improving user...
Publishing new content to your hotel’s website on a regular basis is one of the best ways to rank highly in the search results pages and attract a steady stream of traffic. In fact, as much as a third of hotel website traffic comes from blog posts, according to...