Whether you prefer Siri, Cortana, Alexa or Google Voice Search, there’s no denying that speech recognition technology has taken off. It’s no surprise the trend has gained momentum: voice assistants and smart speakers give people the option to quickly and...
What is your hotel’s digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to hide unflattering content further down the SERPs by ranking more...
No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a massive 95% of guests browse the opinions of other travellers before booking a trip, with TripAdvisor...
Most hotel marketers are aware by now that producing high quality content on a regular basis plays an integral role in getting noticed by the right people online. But without the right research to inform and shape that content, creating blog posts can feel like taking...