Social media is constantly evolving, and it’s crucial that your hotel’s marketing campaigns keep up or else risk falling flat. No matter what kind of technology you have in place, if the content you create isn’t resonating with your guests...
What motivates travellers and inspires them to book? In the crucial early stages of travel planning it’s not amenities, room sizes and air conditioning, but the prospect of exciting and enriching experiences; a break from the norm, an escape. During this stage...
Facebook custom audiences allow you to target groups of people who have visited your hotel’s website and performed (or not performed) certain actions while browsing it. It’s a great tool for reaching out to people who are interested in your property, but...
From news to YouTube tutorials, Snaps to Instagram Stories, Vine and endless cat clips, video is the most popular form of content on the internet. In fact, it’s expected to account for as much as 82% of all internet traffic by 2021. For marketers, video...