The days when social media was simply another platform for businesses to use for self promotion have long passed. Your guests are increasingly using their online networks as a first point of contact with you during the planning stage of their breaks and to feedback...
Email remains one of the most powerful ways to strengthen your relationship with your guests, promote targeted offers and drive bookings made through your hotel website. All businesses want a bigger email contact database, but as any savvy marketer will tell you,...
Making use of audience generated content on social media offers a uniquely compelling way to communicate your hotel’s story, gain the trust of your guests and drive traffic and bookings. Thanks to Facebook’s news feed algorithm update of 2016, it has also...
In the struggle to keep up with the constantly evolving digital marketing landscape, it’s all too easy to lose sight of basic SEO practices we should all be using to get discovered by the right audience online. Although every new algorithm update inevitably...