Responsible for delivering holiday planning travellers directly to your website, SEO is one of the most important components of your hotel’s online strategy. Unfortunately, it’s also one of the most difficult areas to master, with hundreds of Google...
Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won’t even consider booking a hotel before reading what previous...
Since sending out any email - let alone an important bulk marketing mail out - is an irreversible process, you have just one shot to get it right. In today’s post, we’ll look at some of the most common mistakes which could be jeopardising your open and...
It’s something we all know by now: if you want to get found by your guests, you’ve got to make it to page one of Google search results. But getting there isn’t easy. If you want to secure a spot on the first page of the SERPs, simply publishing great...