Choosing the right words to rank for can make or break the success of your hotel’s PPC campaigns. By taking time to conduct research into the market’s demand for certain keywords and phrases, you can identify the words to target to reach more of your...
It’s approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers, that means it’s time to at least start to spare a thought towards this year’s holiday campaigns. Social media offers a fantastic opportunity...
Social media marketing is about promoting your brand and getting word out there about your hotel, but it’s also about nurturing your audience. With the right care and management, your social audience will grow bigger and stronger and start to do some of your...
Maintaining a high click-through rate is essential if you want your hotel’s marketing campaign to do what is actually designed to: drive website traffic and generate bookings. If you’ve been running your hotel’s email marketing campaign for a while,...
Blogging is a great way to differentiate yourself from the competition, establish yourself as an authority in the eyes of Google, climb the search rankings and engage your guests. Unfortunately, it’s also really easy to get wrong. With millions of new pieces of...
Large chain hotels have been using carefully designed loyalty programs for decades, and the OTAs have followed suit with their own discounts and promos designed to retain more guests. Yet, for small hotels and resorts with just one location, such schemes are more...