There are few better ways to show off the unique vibe of your hotel than a professionally shot video. Surpassing static image and text in terms of emotional connection, video has the unique ability to get travellers imagining their breaks and itching to book. In fact,...
If you want to market effectively, you’ve got to know who you’re marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It’s free to use and easy...
Do you know how long it takes the average reader to decide whether your hotel’s content is worth the effort? Roughly 15 seconds. But what exactly runs through your audience’s mind in this tiny timeframe? In a world overflowing with blog articles and social...
Now that almost every brand under the sun has its own blog, businesses have to work harder than ever to ensure their content gets read and even more importantly, that it actually converts. Although competition for your guests’ attention online is fierce, there...
Since around 77% of travel consumers will check the feedback of other travellers before booking a hotel online, reviews have the powerful ability to pull in your guests in big numbers – or drive them straight to the competition. Social media, blogs, forums and...
Whether it’s down to the cost of international travel, safety concerns amidst terrorist threats or changing visa regulations, holidays closer to home are more popular than ever. The rise of the so-called “staycation” is great news for your hotel; not...
Are you using videos as part of your hotel’s social media marketing mix? If not, you really should be, since visual content routinely drives more engagement than text posts across each of the major social media platforms. Once you’re regularly including...
Whether your target guests are young or retired, married or single, smartphones are their constant companions. The soaring popularity of smartphones across all demographics resulted in mobile searches overtaking those made on desktop for the first time last year,...