Whatever the demographic makeup of your guests, it’s safe to say that many of them live out a large portion of their lives on social media – posting holiday selfies, catching up with friends, but also interacting with travel brands, reading reviews and...
One of the fundamental rules of marketing is this: you need to understand your audience, inside out. Without this knowledge, how can you expect to create effective strategies to reach your audience and craft messaging that resonates and turns casual travel shoppers...
With so many other hotels and resorts vying for your guests’ attention, one of the biggest challenges of any property’s online marketing campaign is how to drive a steady stream of traffic to their website. And of course, not just any traffic, but high...
Tech-savvy, socially aware and hyper-connected, millennials can be a difficult nut to crack. However, since they represent such a lucrative market, it’s essential to get on the right side of this new generation of travellers planning their breaks online. While...
If you keep an eye on your website’s analytic data, you’ll have probably noticed your organic traffic fluctuates from time to time. While delving into Google Analytics and Search Console will often provide immediate explanations for a decline in traffic...