Do you want to expand your hotel’s social reach? Then you need to drive more shares. Generating lots of shares is key to building your brand, driving engagement and making sure your content gets discovered by the widest possible audience. By fine-tuning the way...
SEO is constantly evolving. New Google algorithms, insights and best practices emerge on a regular basis and it’s essential to keep on top of these changes if you want to beat your competition and get found in the search results by your guests. Here are 4...
Hoteliers spend millions of dollars each year on digital marketing campaigns designed to drive more online bookings. But even with this investment, 81% of travel planners will leave a website before finalising their booking, according to recent research from...
What’s the first thing people look at when they arrive on your hotel’s Facebook page? You got it – it’s your Facebook cover photo. Since it's probably the most noticeable part of your page, it’s essential that your cover photo is...
Content marketing can be time consuming, but it doesn’t have to be a chore. From email marketing tips to boosting your blog and optimising your website content, these 5 simple hacks will help save time, boost your productivity and drive results. 1. Optimise Your...
The TripAdvisor Popularity Ranking ranks hotels and other businesses based on the number, quality and freshness of their reviews. The more ‘popular’ a hotel is based on these factors, the better its ranking position whenever travellers search for...
The ultimate aim of every hotel’s online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn’t mean you should lie down and accept their...
Running a blog can be time-consuming, but it remains one of the best ways to attract a steady stream of traffic to your website, win points with Google and strengthen your relationship with your audience. Most hotels start blogging with the best intentions and a list...
As every hotelier concerned with their online reputation knows, there is no site more powerful- and potentially damaging- than TripAdvisor. Now more than 16 years old, the platform has become the number one source of firsthand hotel, resort and attraction reviews for...