Today’s travellers are researching, planning and booking their breaks online, and – more than ever before− they're using their Smartphones to help them do it. It’s a trend that is only set to escalate according to data specialists...
With masses of businesses and brands vying for your audience’s attention on Facebook, how can you make sure your content breaks through the noise? Visual storytelling might be the answer. By creating posts with an emotional pull and eye-catching visual appeal,...
Content creation is one of the most effective ways you can connect to your guests on a deeper level, without eating too much into your marketing budget. A successful content marketing campaign will help you stay visible in search results, drawing guests that are...
Your email contact list has a pretty short shelf life. It degrades over time as your contacts decide to opt-out of email communication, forget their passwords, or simply abandon that old email account they only set up to fill in website forms. That’s why...
Partnering with OTAs can be pretty addictive. After all, they get your property seen by a wide online audience and can generally be relied on to generate a steady stream of bookings with minimal input on your part. But as all hotel marketers know only too well, these...
As you’ve probably heard, Google recently made an announcement stating its intention to use mobile-friendliness as a ranking signal from April this year. In case you still needed it, this news should be the final push you’ve been waiting for to make a...
Want to reach a wider audience with your resort’s website content? All it takes is a few simple steps to maximise the appeal of your site’s content and facilitate quick and easy sharing on the most popular social media channels. Here are three tried and...
SEO has come a long way. Following the Hummingbird algorithm update of 2013, Google has been placing less value on keyword matching, focusing instead on context, uniqueness and quality in an attempt to serve up the most relevant results for its users. So what does...