However many marketing goals you’ve made for 2015, chances are increasing the number of bookings made directly through your website, growing your online audience and increasing guest engagement are pretty near the top of the list. Let’s take a look at some...
More and more of your guests are taking to social media to make enquiries, leave glowing reviews and also, inevitably, to make their views known when their holidays failed to live up to expectations. How well are you fielding their questions, comments and criticisms?...
Content marketing is one of the most important ways to catch your guests’ attention and drive more bookings online. It’s also one of the most difficult skills to master. If you know you need to up your content game, but you’re not sure where to...
A high bounce rate is bad news for any email marketing campaign. Not only does it mean a high percentage of your messaging is not reaching the people it’s meant to, it can also tarnish your sender reputation and damage the deliverability of future campaigns....
In the past couple of years, Google has put a big emphasis on the link between “quality content” and ranking highly in the search results. But what exactly does quality content look like? Put together using Google’s guidelines and our own experience,...
Valentine’s Day happens this weekend, and according to some experts, the emotionally-charged occasion is second only to Christmas when it comes to consumer spending. If you haven’t yet started planning how to capitalise on this year’s event,...
Email marketing is one of the best ways to connect with your guests, drive traffic to your website and generate bookings. It also offers the best ROI of all the digital channels, making a creative, ongoing email campaign a necessity for any business that wants to...
While likes and comments on your Facebook page are good for your engagement rates and visibility, if you really want to increase your reach on the world’s most used social network, its shares you need to chase. The platform’s algorithm gives more weighting...