As you know, your resort’s blog is one of your most valuable assets when it comes to climbing the search rankings, driving traffic to your website, engaging your audience and increasing bookings. Naturally, you want your blog to perform even better, but without...
Month: March 2014 Archive
Creating Quality Content in a Competitive Market
Adding fresh, interesting and well written content to your property’s website on a regular basis is your best chance of climbing the search results pages, engaging your target guests and reaching a wider audience online. Thanks to Google’s...
Official Tripconnect Certified Partner
eTourism is proud to announce that it is now a certifed Tripconnect Partner. This means that you can list your booking engine results within your Tripadvisor listing page. This is a cost per click program where you bid against other OTAs for the top position on the...
3 Travel Marketing Trends For 2014
With the online travel landscape only becoming more and more competitive, and an array of new marketing tactics appearing almost every week, how do you decide where to focus your efforts to get noticed by your guests in 2014? Here are 3 of the biggest trends we expect...
4 Tips For Creating Shareable Images on Social Media
Images generate more engagement across social networks than any other kind of content, which means if you’re not already posting pics that resonate with your guests on a regular basis, you’re missing out on a ton of shares, likes and website traffic. So...
How To Identify Your Biggest Fans on Google+… And Leverage Their Support For Wider Reach
As an online marketer, the people that actively engage with your message and spread it on to their wider social community are your biggest asset. Perhaps more than any other social platform, Google+ makes it easy to reach out to these brand evangelists and take their...