How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they still form a crucial component of the booking process? A new study from ITB Berlin and the Worms University of Applied Sciences has looked at the way...
Towards the end of 2012, Google began rolling out its one-stop accommodation planning tool Hotel Finder into standard search results worldwide. Two years on, let’s take a closer look at how the service has evolved and its impact on the online travel sector so...
Almost every year, the same message can be heard resonating from marketing circles: SEO is officially “dead” or at least changed so fundamentally that it’s completely unrecognizable from what it once was. The truth is, search engine optimisation is...
Sending out an email newsletter is a great way to stay in regular contact with your guests, alert them to new offers, increase engagement and drive booking rates, but if you’re not staying on top of the hard data, how can you be sure all your hard work is paying...
However well you’ve done your guest persona research, it’s not always easy thinking up blog topic ideas that are highly relevant and exciting to your audience each week. Fortunately, within just a few simple steps, you can identify the kind of blog posts...
Social media has broken down the barriers between hotels and their guests, allowing properties of all sizes to engage with their audience in a way that is less corporate, more human and more engaging. Whatever your platform(s) of choice, succeeding in the social web...
Where once, someone might share a positive customer service experience over a chat and a coffee with a few friends, people are now taking to social media in their droves to share photos, write reviews and publish their personal experiences with an audience potentially...
Noticed anything different about the Google search results lately? In the last few days the search company has begun rolling out a new design which changes the way organic search results and ads are displayed to desktop users. Following similar changes Google made to...
You know you need to post to your property’s social media accounts regularly to keep your audience engaged, but how often is enough? Is there such as thing as too often? And what’s the best time of day to post for maximum results? There has been a lot...