Christmas is just around the corner, and as people begin to decorate their homes for the season, it’s time to think about how you can change up your resort’s Facebook strategy to promote engagement and spread some festive spirit. Here are four simple ideas...
TripAdvisor recently announced that content from its vast portfolio of hotel reviews will now appear in the Bing search results pages. Bing will reportedly now serve up property reviews, ratings and photos, as well as TripAdvisor’s price comparison tool...
Once upon a time, travel enthusiasts planned their adventures by sticking pins in a wall map. Now, thanks to image-based social media platform Pinterest, they have a convenient, visually appealing ‘virtual pinboard’ to share their holiday plans and dreams...
Want to know what the online travel marketing industry has in store for 2014? Here are three key trends we think you should look out for… Mobile Travel At the end of last year, Google Travel estimated that around a quarter of all search engine queries related...
Great SEO isn’t just about ranking highly for those carefully chosen keywords and phrases anymore. It’s about making sure you have the right content and technical strategies in place to get taken seriously by Google and get in front of as many of your...
It has only been ten months since Twitter introduced its video sharing service Vine, and in this short time the app has gathered more than 13 million users worldwide. Vine allows users to get creative with the video cameras on their Smartphones to create...
If you’ve ever daydreamt about sitting back and letting someone else do all your marketing for you, implementing a marketing automation system could be the answer. Well, almost. Marketing automation software doesn’t actually make the work of your...
Google’s ‘Hummingbird’ switch up has made it more important than ever to continually create high quality content to get noticed in search results and drive traffic to your resort’s website. Great content is an extremely effective tool for...
Twitter has come a long way since the days when simply posting a few lines of text and a link to an image or blog post was the limit of its marketing capabilities. Perhaps in response to the soaring popularity of image-based social media, the site has recently rolled...