What do Instagram, Flickr, Pinterest, Tumblr and even Facebook have in common? They’re all predominately visual sites, which use photos and video as their key source of content. Crucially, this content isn’t supplied by the brands, but by the users’...
When Google developed Google+, it created a SEO powerhouse designed to dominate search results above Facebook, Twitter and all other social media platforms. Want to take advantage of this domination and get your resort noticed in search results? Here’s a simple...
Fake online hotel reviews have been around as long as the web itself, fuelled by unscrupulous marketers seeking to drive bookings, or perhaps simply trying to stay afloat in the fiercely competitive digital world. But a recent crackdown by US authorities could give...
Visual bookmarking site Pinterest is rolling out a new type of pin aimed directly at content publishers. The new, enhanced “article pin” is designed to make it easier for users to save and collect interesting written content they find around the web for...
At the end of last week, Google announced a major update that has changed the face of search engine marketing for good. As part of an ongoing move to create a more secure web experience, the search giant has just made all search enquiries encrypted using HTTPS. In...
You’ve had your resort’s website professionally designed to showcase your property’s best features. You’re driving traffic there through a carefully thought-out marketing campaign that includes a social media strategy, email, blogging and...