Guest reviews are a hugely valuable way to improve your booking rate, with research showing that 61% of internet users seek out reviews before parting with their cash online, while as many as 63% say they are more likely to buy from a website that features...
Facebook Graph Search, as we covered in a recent blog, is the latest development in social search. Unlike a traditional search engine such as Google, which traverses vast search archives to find relevant information on topics, Graph Search allows Facebook users to...
Facebook has recently unveiled Facebook Graph Search, a new feature which demonstrates that the social network is finally getting serious about search. Facebook Graph Search uses “Likes” and other data to provide personally relevant search results for...
There’s no doubt about it, style is almost as important as substance when it comes to the success of your online marketing campaign. However, the cost of design software, as well as the time it takes to actually work out how to use it, can make it all too...
There’s no doubt about it, landing pages and lead capture forms are two of the most crucial lead generation tools at your disposal. Of course, there are a few things to bear in mind when it comes to creating and optimising your landing pages for the best...
Sometime around the end of last year, rumour had it that email was somewhat dead. What? It can’t be? Exactly! It is in fact still very much thriving, which means for us, that email marketing is still an extremely powerful tool to connect with guests and...
Until recently, good SEO has been all about implementing the same tried and test techniques to get your website noticed by the search engines. Moving forward, getting noticed will be less about keyword insertion and H1 tags, and more about capitalising on social...
Now that Google is rolling out Hotel Finder on a worldwide scale, it’s time to pay attention to your hotel’s Google Hotel Finder page. Because the product’s initial feed of data was collected from sites like Yelp.com, online travel agencies and...
The following OTAs and GDSs can be used to get your hotel rooms and rates listed on Google Hotel Finder. As we find more GDS or OTAs connected to Hotel Finder we'll update the list. Expedia – OTA Travelocity – OTA Amadeus –...