Google’s Hotel Finder product has recently become available on a global scale and the company is beginning to display Google Hotel results in regular search engine results pages. The move is welcome news for hotel marketers everywhere eager to tap into the...
So you’ve created a fantastic email campaign, you’re offering unbeatable deals, showcasing your hotel or resort with stunning imagery and content and it’s now on its way to everyone in your database. But what if it’s not reaching all inboxes? What’s stopping it? It’s...
I’m sure you’ve questioned how effective personalising an email subject line actually is. Does including something as simple as the recipient’s name really work? Well, it is definitely one way to make your email stand out when someone is scanning...